Wow. Check out these stunning snaps of Emma Watson starring in the Burberry Spring/Summer 2010 campaign.
It's a far cry from the frizzy-haired Hermione Granger of Harry Potter, that's for sure...
Making her second season appearance as the poster girl for Burberry, Miss Watson has now officially cemented her status as a fully-fledged fashionista.
Directed by Christopher Bailey and shot by Mario Testino, the pictures look every bit as glam as the autumn/winter campaign - except this time, Emma's made it something of a family affair...
By the looks of these snaps, good looks run in the Watson family - because the actress features alongside her younger brother Alex, 17. (Pictured below.)
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The photos see the 19-year-old starlet donning an array of the iconic Burberry trenches and head-to-toe catwalk looks - as well as showing off some seriously covetable arm candy.
'This campaign celebrates our heritage and our timeless Burberry icons,' says a spokesperson for the brand.
'The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.'
Also accompanying Emma in the spring/summer campaign are three other lovely lads - model Max Hurd, singer George Craig, and Matt Gilmour - son of Pink Floyd's David Gilmour. Lucky girl!
Check out this exclusive behind-the-scenes video here, featuring interviews with Emma and Christopher Bailey:
Are you a fan of Emma's new Burberry ad? Let us know your thoughts in the comments box below!