M&S launches slimming underwear for men

By Lucy Hutchings  on Tuesday 29 December 2009

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Thanks in part to Bridget Jones and her notorious big pants, control underwear has become common place in the wardrobe of many women, but how would you feel if your man stripped down to reveal his own slimming style aids?

Marks & Spencer clearly thinks that in the battle to fight the bulge, boys too shall soon be squeezing into fat-busting garments of their own, and is launching a male range of slimming vests and tees in January.

Entitled Bodymax, the collection reportedly flattens the torso, creating the illusion of a waistline 1.5 inches slimmer. 

Dave Binns, head of buying for men's underwear, told the Daily Mail: 'Men are becoming more conscious of their appearance. Our Bodymax range has been designed in response to this, giving men a quick fix solution for those lumps and bumps in the same way that shapewear does for women.

He added, 'I predict that in a few years' time, shapewear will be as much of an essential in men's wardrobes as ties and socks.'

Prices will start from £12, and will hit stores on 7 January. But how would you feel about your man reaching for the sculpting tees? Let us know your thoughts in the comments box below.

Tuesday 29 December 2009

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i would love a pair as i have a bit of a belly id like to hide :)
Comment by dan on December 29 18:39

only if necessary ...not as an excuse for overeating and laziness in excercise....
who knows..some U.S. stars have been doing this for a while I think I read......
Odd tho...
Comment by anon on December 29 19:01

Cut down on the pork pies, exercise, and we won't need this crap.
Comment by Lorraine on December 29 20:38

Hello, husband is in a wheelchair and finds weight loss a problem, your new items could be a gift from god for disabled people. i always buy online and we will be first in line when they are here, thank you M&S
Pat Young Norwich
Comment by ROBERT YOUNG, Sr. on December 30 09:40

will be a hit
Comment by HI MEN on January 02 16:04

Hehe

It's like bloke's revenge for the Wonderbra! I've been and bought one today.
Comment by James on January 29 17:03

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