WATCH Christina Ricci getting glam for Donna Karan film

By Sarah Karmali  on Monday 21 December 2009

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We do love a good designer-celebrity collaboration, so were pleased to see that Donna Karan has enlisted the help of Christina Ricci to promote its new Eldridge bag.

It seems that the simple snapshot ad campaign is no longer enough for the big name designers these days - as the latest trend is to produce a mini-movie starring a famous face to promote your brand.

With Karl Lagerfeld having stepped behind the lens to direct a short Chanel film, the head honchos at Donna Karan teamed up with PR firm People's Revolution and followed suit - with a video starring Christina Ricci.

The film, entitled Four Play, sees the actress playing four different versions of herself - the Dreamer, the Expressionist, the Paramour and the Voyeur - to represent the notion that the multi-way bag can be worn in four different ways.

The two-minute short was directed by Sting and Trudie Styler's son, Jake Sumner, and filmed at the luxe Soho Grand Hotel in New York.

But Donna Karan's sister brand, DKNY, has also got in on the movie-making act - producing a short film to promote one of their most prize pieces, the Cozy sweater. 

Directed by Kai Regan, Cozy in New York features 14 models storming the streets of NYC, and quite literally stopping traffic in a bright blur of colourful Cozies.

Check out both mini-movies right here, and let us know which is your favourite in the comments box below!

SEE THE COMPLETE DONNA KARAN SPRING/SUMMER 2010 COLLECTION HERE

SEE THE COMPLETE DKNY SPRING/SUMMER 2010 COLLECTION HERE

Monday 21 December 2009

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I dont think either was that impressive. The christina ricci one could have been done better- i forgot what all the bxes were and therefor eyou are trying to think what is goin on. This is a good thing I guess as your paying attention to the film- trying to figure it out. Ending is good, the fact its for a bag you wouldnt have guessed- i thought a phone, maybe lingere. ALso ms ricci is hot, but the lingere clips somehow make it tacky. Second may be better overall, although ending is great for first one.
Comment by H on January 04 11:36

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