Eager shoppers were out in force on Saturday morning, as Jimmy Choo's eagerly anticipated H&M collection hit the shelves, but for many, the collaboration presented a fashionable business opportunity.
Less than 24 hours after the pieces went on sale, hundreds have hit eBay, selling for well-over the original high street price-tag.
Many of the much-coveted heels are now selling for double the original price - after styles sold out within hours in store.
The keenest shoppers started queuing 14 hours before shops opened at 9am, to get their hands on the much-coveted collection. Many pieces sold out within hours.
But those paying over the odds online could be disappointed. H&M has confirmed that further stock will hit stores from today.
Did you queue for Choo, or will you be hitting eBay for your style fix? Let us know your stories in the comments box below.
SEE THE FULL JIMMY CHOO FOR H&M COLLECTION HERE