Ralph Lauren apologises for over-airbrushing model

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Ralph Lauren has been forced to apologise, after airbrushing a model so much that her head was wider than her waist.

The image used in a recent advertising campaign for the brand's Blue Label jeans featured 21-year-old Filippa Hamilton. Already a slim size 8, the French model had been digitally retouched so much that she was left looking emaciated, and with a ridiculously small waistline.

The American label has now apologised for issuing the image: 'For over 42 years, we have built a brand based on quality and integrity.  After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body.

'We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately,' the statement concluded.

The image first came to light on website Photoshop Disasters, after blog Boing Boing printed images of the advert spotted on Japanese billboards. The image sparked a war-of-words between the blogger and the fashion house, before Ralph Lauren admitted that the image had been their mistake.

Monday 12 October 2009

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