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Fashionair – hot new website alert

By Lucy Halfhead on Thursday 3 September 2009

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Christian Louboutin high-heel shoes

As addictive as Pop Idol (and a hell of a lot more stylish), media mogul Simon Fuller’s new website, fashionair, had us at the first click.

He’s teamed up with Net-a-Porter alum, Sojin Lee, to create a ground-breaking site that combines shopping with entertainment in the form of video access to the fashion industry’s finest – from a tour round designer Nanette Lepore’s wardrobe to make-up maestro Val Garland sharing her industry secrets.

‘It’s a TV-like experience, but it’s not fashion TV,’ said Lee. The site also lets you create personal fashion files, mood boards, and show off your own looks.

Take a peek here: www.fashionair.com

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