Aquascutum pulls out of London Fashion Week

by Jess Wood

Aquascutum - Fashion News - Marie Claire

Amongst all the hullaballoo surrounding September's London Fashion Week - billed as one of the most fabulous ever due to a new location at Somerset House and the return to the capital of blockbuster brands Burberry and Matthew Williamson - one brand, Aquascutum, will no longer be on the glittering schedule.

Normally a Fashion Week fixture, Aquascutum have announced that they won't be showing - rumoured to be because the house has been put up for sale by its parent company, Renown.

The historic brand was once known only for its classic trenchcoats, but since designers Michael Herz and Graeme Fidler joined a few years back, their beautifully modern take on ladylike dressing has drawn a stellar fashion crowd to their shows.

Let's hope it's a bientot, not au revoir...

 

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