H&M recruits all star line-up for charity campaign

By Lucy Hutchings  on Tuesday 12 May 2009

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H&M has recruited an all star line-up for the second season of its charity initiative, Fashion Against AIDS.

Katy Perry, Dita Von Teese, Estelle, Cyndi Lauper, Robyn, N.E.R.D and more, have all collaborated with the high street giant, to design their own charity tee, and model it in a stunning campaign.

SEE THE STARS MODELLING THEIR DESIGNS HERE

Spreading the word about safe sex, many of the unique designs feature bold slogans, like Perry's, a body with the script, 'It's What’s On The Outside That Counts,' while Cyndi Lauper's 80s look tank screams, 'Girls Just Want to Have Safe Sex.'

Dita Von Teese's design incorporates her signature ruby red pout, with puckered up iconic lips and an arched brow.

Speaking on her involvement in the campaign, the burlesque beauty described, 'It's an honour to be asked to take part in this brilliant project... With the purchase of these stylish T-shirts, you can be a part of something that makes a huge difference in this pandemic, while looking super-chic!'

The collection hits H&M stores on 28 May, with 25% of the sales from every piece going directly to youth HIV/AIDS awareness projects.

SEE THE STAR-STUDDED CAMPAIGN PICS HERE

Tuesday 12 May 2009

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