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First Look: Pam Anderson for Vivienne Westwood

By Lucy Hutchings on Tuesday 27 January 2009

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Pamela Anderson for Vivienne Westwood

When Pamela Anderson signed up as the new face of Vivienne Westwood, it was pretty predictable that the shots would be somewhat different from the typical celebrity ad campaign.

And so we have Pammie with her legs flailing from a laundry trolley, pushed by the Grand Dame herself in one shot, in another she poses alongside a golf buggy, flanked by Westwood and her beau Andreas Kronthaler.

Of course, there's also the money shot, with Pam flaunting her considerable assets, as she poses on a windswept beach in a super low-cut top and micro-shorts.

Surprisingly, the mix of Britain's most eccentric stylista and the buxom California babe somehow works, and the whimsical campaign, shot by Juergen Teller in LA, is a welcome relief from the slew of highly-stylised, highly-preened celebrity ads we've seen of late (think Katie Holmes for Miu Miu, Posh and Becks for Armani).

The unlikely pair met when Pam attended the designer's Red Label show during September's London Fashion Week. They reportedly struck up an instant friendship, and Viv immediately tapped the Baywatch star to be the face, and body, of the spring/summer '09 campaign.

A match made in fashion heaven? Let us know your thoughts in the comments box below.

Tuesday 27 January 2009

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At last, a curvy savvy lady intead of a stick thin personality devoid robot. Three cheers for Viv and Pammy!
Comment by Caroline Gulla on January 27 13:09