Jerry Hall new face of Chanel

By Lucy Hutchings  on Tuesday 9 December 2008

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The return of veteran supermodels to high-profle ad campaigns continues to gain momentum, with news that Jerry Hall is the new face of Chanel.

Nineties stars Claudia Schiffer, Naomi Campbell, Cindy Crawford and Eva Herzigova have all seen career resurgences of late, and now the Texan bombshell, who first found fame on the fashion scene in the Seventies, has been hand-picked by Karl Lagerfeld for Chanel's handbag campaign.

Inspired by Colette's Chéri, the images will be based around the novel's tale of a young man and his relationship with a woman twice his age.

Model Baptiste Giabiconi will take the part of Jerry's toyboy, fresh from starring in Lagerfeld's silent mini-film, which screened during Chanel's Paris-Moscow show.

Lagerfeld has a long history of choosing established names for his campaigns: Hall takes the reigns from Schiffer, while he also favours celebrities, picking Nicole Kidman and Keira Knightley for Chanel perfume ads.

SEE CHANEL S/S 2009 COLLECTION HERE

Tuesday 9 December 2008

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