£30 Diesel jeans on sale for one day only

By Lucy Hutchings  on Wednesday 8 October 2008

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Denim fans get out the diary, as this Friday at 10am Diesel unveils its limited edition jeans, and they cost just £30!

To celebrate its 30th birthday, Diesel will sell the Dirty Thirty Jeans for just one day only in stores around the world. The bargain price is a special thank you to the brand's many fans, but also means that the special editions are unlikely to hang around for long.

In a dirty denim wash, the exclusive jeans come in the female matic style and the male heeven, two of Diesel's most-loved shapes.

Each pair features a number of exclusive features, including the xXx sign in Roman numerals, a one-off dirty wash, a back patch with the words Dirty Thirty, and side embroidery with the dates 1978-2008.

On sale at 10am, expect queues round the block, while the first lucky ten in line will get the chance to attend one Diesel's xXx parties that are taking place in 17 cities around the world on 11 October.

Sure to become an instant fashion collectable, expect a serious style scrum to get your hands on a coveted pair.

Wednesday 8 October 2008

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For those of us in fashion impoverished cities without Diesel stores can we buy them online? Bit discriminating otherwise :(
Comment by Jeni on October 08 10:29

Definately going to get a pair for my daughter for christmas!
She is a huge diesel fan!
Comment by sue on October 08 13:24

Queued...told they ran out...got in with a nod...and got 2 pairs for me and 4 for the GF...happy as Larry!
Comment by bloke on October 10 18:49

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