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Stella McCartney angered by advert

By Lucy Hutchings on Monday 11 August 2008

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Marie Claire Fashion news: Hockley Fur

Stella McCartney has threatened a Mayfair boutique with legal action, after discovering that they had used pieces from her lingerie collection in an advertisement for fur.

The ad, for high-end fur boutique Hockley, shows a model wearing a sheer black bra from McCartney's lingerie line, beneath a £6,450 mink coat.

Apparently the designer only became aware of the advert when she spotted it on the pages of a fashion magazine.

A source from the McCartney's Mayfair store revealed to the Mail on Sunday, 'Stella went absolutely ballistic when she saw it. I have never seen her so angry. She hit the roof and said that she planned to sue.'

They added, 'She allows her accessories to be lent to shoots all the time, but she would never ever allow anything of hers to go to a fashion house that deals exclusively with fur.'

The mistake occurred when a trusted stylist asked to borrow the underwear for an editorial fashion shoot. They then used the pieces for the advertisement, without consulting McCartney's team.

A spokesperson from Hockley has apologised for the error, issuing the following statement, 'Hockley is aware of Stella McCartney's views and is respectful of them. This was an unfortunate mistake and Hockley would not intentionally make anyone feel uncomfortable.'

The company has confirmed that the advert will not be used in any further publications.

McCartney is a famous advocate of animal rights, and has pioneered the use of non-leather in designer shoes and accessories. She has tirelessly campaigned for PeTA, and often speaks out on the use of fur in the fashion industry.

SEE ALL THE CATWALK PHOTOS FROM STELLA MCCARTNEY'S A/W 08 COLLECTION HERE

Monday 11 August 2008

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Get a life Stella, and do something good for your money like giving to a charity.
Comment by Denise Strang on August 11 12:48

I can see why Stella is angry-I am against the wearing of fur too- but surely once the lingerie is sold it belongs to someone else and they can wear/ use it in what ever manner they choose. Am I missing the point?
Comment by Tess on August 11 13:28

You go girl!! It is such a shame that there are not more designers willing to use their 'clout' to stand up against against using real fur. I cannot believe that in this day and age people STILL buy real fur products, and the more people that shout out against it the better.
Comment by Louise on August 11 13:30

The point here is that the lingerie wasn't sold, it was borrowed, as clothes and accessories usually are for editorial and advert shoots. Stella McCartney can't stop individuals buying her items and wearing them with their fur coats, but she can (or is supposed to be able to) retain control over her clothes' image and associations in adverts and editorials.
Good on her for sticking so firmly to her principles. We need more designers with her conviction!
Comment by Jacqui on August 11 15:57

Stella gets so uptight so easily, I agree with Tess - once the lingerie is bought - it becomes the property of whoever paid for it! If I bought it and I want to wear a fur over it (not that I can afford such a luxury item) is Stella going to sue me? I remember a time when her late mother found out there was meat in her veggie Linda McCartney range - she didn't make a fuss - she just quietly withdrew the offending items! Why do celebrities get into such a lather? There are far more worthy causes to worry about!
Comment by Cate on August 11 20:06

I applaud Stella for her tireless work against the use of fur. Stella's fashions are beautiful and compassionate. Its the 21st century, I can't believe that people still wear dead animals.. it looks like roadkill. I hope Stella sues them.

Comment by Lucas S on August 12 04:48

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