Eva Mendes Calvin Klein underwear campaign

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Calvin Klein is keeping actress Eva Mendes busy this month, with not one, but two new ad campaigns launching.

The actress will front the label's new underwear line, Seductive Comfort by Calvin Klein, and is the face of its new scent, Secret Obsession.

The first advertisements, shot by Steven Meisel have already been unveiled, and show Mendes in a number of suitably seductive poses in the new lingerie.

Tom Murry, president and chief operating officer of Calvin Klein, revealed that the campaign was viewed as a new direction for the brand, commenting, 'This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This product is made for a curvaceous woman.'

Mendes certainly reveals those enviable curves, balancing upside down from a sofa in one racy shot.

Wednesday 23 July 2008

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