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Oxfam turns designer
PA Photos
Britain's most familiar high street charity shop, Oxfam, is launching a scheme to turn donated sacks of second-hand clothes into designer outfits.
London College of Fashion students have been asked to 're-invent' items of clothing for the charity and to kick start the clothes transformation, Oxfam is auctioning off seven items on eBay that have been reworked by top designers, including Henry Holland and Giles Deacon. The revamped items will be sold online over the next 10 days.
Sarah Farquhar, head of retail at Oxfam, said: 'You could have an old pair of 1970s curtains that are a bit tired but have an amazing pattern, or you might have an Escada dress from the 1980s that had wonderful details but is completely out of fashion.
'The students will take them and rework them to transform them into unique items.'
The recycled designs will be priced between £50 and £200 and will be sold at three of Oxfam's west London shops, including one in Notting Hill and will sell clothes exclusively.
Jane Shepherdson ? the woman who turned Topshop around - is the woman responsible for the new scheme. She joined forces with Oxfam last year as its creative consultant to help smarten up the charity's look.
Ms Farquhar added that if the London stores were a success, Oxfam hoped to open more boutiques in Edinburgh and Nottingham. The students reworking the designs will be paid 50% of the retail price to encourage them to keep a steady flow of designs.
Thursday 8 May 2008
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