Ashton is new face of Pepe Jeans

Ashton Kutcher and Demi Moore

Ashton Kutcher been snapped up as the new face of Pepe Jeans. The Hollywood actor, who started his career as a Calvin Klein model, will make his debut for the Madrid-based brand in the spring campaign. Kutcher replaces Sienna Miller as the face of the brand and will share the campaign with model Daria Werbowy, who is contracted to Pepe for one season. The pair were shot in New York by David Sims and styled by Joe McKenna. Although the actor hasn't modelled for a while – instead appearing in films including Dude Where's My Car and Guess Who and presenting the US television series Punk'd – he has kept a toe in the fashion waters. In autumn last year, he pretended to be a fashion reporter for Harper's Bazaar, accompanying his wife, Demi Moore – whom he married in 2005 – on the show circuit during New York fashion week.


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Saturday 27 August

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