YSL debut new concept store

YSL gives its Paris store an innovative reinvention

Paris’s hottest new shopping destination is not a newly launched boutique, but a store that has been open for over 25 years.

The Yves Saint Laurent Saint-Sulpice store on Paris’s Left Bank has debuted a new interior, a collaboration between creative director Stefano Pilati and architects Alain Moatti and Henri Riviere.

First opened in 1979, the store has seen a complete reinvention, described by YSL as ‘functional luxe,’ where even the scent of the air has been considered for the ultimate luxurious shopping experience.

Taking a departure from the minimal landscape that characterises many modern-day designer boutiques, Pilati instead turned to an iconic YSL reference: Opium.

Innovative touches include the use of ductal concrete; an environmentally friendly option, which reduces carbon emissions, and energy efficient lighting, add to the ecologically sensitive project.

A stunning setting to show off Pilati’s designs, the store should be on the radar for any style conscious visitor to the city, whether to buy, or simply to marvel.

CLICK HERE to see Yves Saint Laurent’s autumn/winter 2008 collection

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