Warehouse Unveils Short Films Styled By Shoppers For AW13 Campaign

Warehouse launches its Style Me If You Can Campaign, directed by Danny Sangra and featuring nine videos of key A/W collection looks selected by consumers

Warehouse launches its Style Me If You Can Campaign, directed by Danny Sangra and featuring nine videos of key A/W collection looks selected by consumers.

Who better to style Warehouse’s A/W 2013 campaign than those shopping it?

That’s the philosophy behind the British high street retailer’s new video adverts, an innovative way to showcase the season’s key looks, directed by Danny Sangra.

The videos feature short vignettes encompassing a range of situations the brand’s stylish heroine may find herself
in throughout the day, including having a morning coffee with a friend, attending a job interview, going on a dog walk, ambling through a bookshop, enjoying a cinema trip and making a cocktail hour pit-stop.

Featuring nine key looks from the new season’s selection, customers see their edits of the season’s top picks – including a fuzzy printed jumper, check print coat, printed PJ ensemble, embellished LBD and windowpane check button-down – brought to life in the new campaign, which delivers a new outfit and video every 90 minutes for a total of nine outfit changes.

The brand sifted through thousands of entries to select the lucky winners, who are credited in both the film and print campaigns, to style the segments.

Watch the shoppable campaign on the Warehouse
http://www.youtube.com/watch?v=_DcDlWcehVo
50 best new season dresses

50 hot heels you need to own

All the latest fashion news

Got a tablet? You can now download Marie Claire magazine straight to your iPad, Kindle (just search the store for ‘marie claire magazine’), Nook or Google Nexus.

Reading now

Popular