Fashion designer Victoria Beckham will launch a new capsule collection called Icon on her e-commerce site in February
We didn’t think we could be anymore excited about Victoria Beckham’s brand new e-commerce site, victoriabeckham.com, then we heard about the ‘Icon’ line.
Responding to the demand for some of her earlier pieces, the celebrated fashion designer’s new capsule collection will feature ‘reworked’ versions of her classics – resulting in a tightly edited selection of just seven dresses.
Worn on everyone from Beyonce and Jennifer Lopez to Kristen Stewart, Mrs Beckham’s elegant dresses have earned her quite the A-list following.
‘Together with my personal edit of the SS13 collections I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that’s very special to me,’ Victoria said of the collection.
‘I introduced Icon in response to requests for designs from as far back as my first collection from customers, and I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics.’
The mum-of-four added: ‘I hope these updated styles will become unique, limited edition pieces and am excited to revisit other archive designs as the Icon collection continues to grow.’
The Icon line will launch next month, along with her denim, accessories and eyewear collections, on her brand new ecommerce site victoriabeckham.com.
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