To celebrate its new kids range for AW/12, the brand is hosting storytime sessions at Selfridges with an interactive story book
To celebrate its new kids range for AW/12 UGG Australia is hosting storytime sessions at Selfridges with an interactive story book.
The storybook entitled ‘Brave New World’ combines illustration and photography to promote the cool new kids AW/12 range.
The storytime sessions means that adults can easily browse the new collection while their children are entertained in an enchanting pop-up woodland as two entertaining characters Sharky and George bring the storybook to life.
Children will also be able to watch a behind the scenes making of the film before being treated to their own little book to take home with them.
Taking place on the 4th floor, the storytime sessions are running between 2-4pm on Saturday, 10 November and Saturday, 17 November.