Theory launches Fashion Insider project

This week sees the launch of Theory's month-long Fashion Insider project at their Marylebone store and in Selfridges...

This week sees the launch of Theory’s month-long Fashion Insider project at their Marylebone store and in Selfridges.

Theory is all about cool basics, but as any style-inclined person knows, basics need to be styled just right to make them interesting. So, for Spring 2010, they’ve invited a host of uber-cool stylists and leading fashion insiders to find their must-have pieces and to create inspirational looks.


The seventeen image-makers include Andrea Lieberman – stylist to the A-list, including Gwyneth Paltrow, Drew Barrymore, Cameron Diaz and Ellen Pompeo – Isabel Dupre, style director of Elle for 13 years, and other big names such as Istvan Francer, Kate Young and Tina Chai.

The installation started this week and only runs until the end of April, showing visitors how to layer and mix their Theory ensembles to perfection – so pop down and have a peek while you can…

For more information see www.theory.com

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