Suki Waterhouse Unveiled As New Face Of Sass and Bide

Suki Waterhouse doesn’t just date Bradley Cooper. She’s fast becoming London’s biggest ‘It' girl – and with good reason

Suki Waterhouse doesn’t just date Bradley Cooper. She’s fast becoming London’s biggest ‘It’ girl – and with good reason.

Not only does she pen poetry, act, model, and paint – she’s just become the face of the hippest brand in town – Sass and Bide.

The laid-back party-girl label said the choice of Suki as their poster girl made absolute sense. Heidi Middleton, the creative director of Sass and Bide announced: ‘She has a curious mind and looks at the world in an original way – we felt an instant connection to her.’

She added: ‘We wanted Suki’s creativity to shine. In the behind-the-scenes images we’ve provided an insight into who Suki is as an artist, a photographer, a model. That was interesting to us.’

Hence the digital campaign being highly influenced by Suki’s own creative interests as much as her doe-eye, pillow-lipped face. In fact, Middleton couldn’t resist letting Suki put her spin on things. The model has now has illustrated and painted over a series of stunning behind-the-scenes images.

The campaign was shot by Andrew de Francesco, but styled by Suki herself. Suki’s look is playful, spontaneous, rock and roll and eccentric, mixing denim and ready-to-wear with gallery pieces. Suki’s illustrations add to the character of the shots that show Suki messing around the luxury NYC apartment.

Watch this space, this girl is going to be huge!

LATEST FASHION NEWS

Got a tablet? You can now download Marie Claire magazine straight to your iPad, Kindle (just search the store for ‘marie claire magazine’), Nook or Google Nexus.

Reading now

Popular