Shock style news: Luella Bartley ceases trading

London fashion favourite, Luella, loses financial backing

Despite her status as one of the British fashion industry’s best-loved stylistas, Luella Bartley has announced that her eponymous label has ceased trading.

The label’s key financier, Club 21, pulled its investment, confirming in a statement that it had made the decision, ‘not to invest further in its relationship with Luella Bartley Limited.’

The future of the fashion label is now left in jeopardy – Club 21 held the licence to distribute both Luella’s accessories and clothing globally.  It also means it is unlikely that Bartley’s spring/summer ’10 collection will ever see stores.

Bartley commented via a statement, ‘This is a very disappointing situation for everyone involved with the brand. I very much appreciate the support that (Club 21) has given me, but it is upsetting not to be able to protect jobs in this difficult economic climate.’

She addded, ‘I love the Luella character and hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next. We have a number of options open to us, and are considering these over the coming months.’

SEE THE LUELLA SPRING/SUMMER 2010 COLLECTION HERE

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