The rumours are true: this iconic Parisian brand has finally come to London

Did you miss out when ultimate Parisian brand Sézane opened a pop-up in London last year? Well dry your tears, because I have excellent news for you: the brand has just opened a PERMANENT store. Yep, the rumours were true.

No more splurging on a Eurostar ticket to visit the Paris store, no more disappointment when the item you want has sold out online. Now you can see the collections IRL, and experience a dose of French chic in the typically Parisian boutique in Notting Hill.

And it's a bit of a return to her beginnings for Morgane Sézalory, who founded the label. She told us, 'London is a big part of our history! The story started 14 years earlier, while my sister went to live in London leaving behind some go her vintages pieces. I decided to sell them and started the online adventure on eBay. Today I’m very grateful to open this shop in a neighbourhood that I particularly love. This London apartment has Sézane at the heart and we really want our customers to feel good there.'

You'll be able to shop limited edition collections as well as homeware, and the brand's new leather goods collection, which draws on its heritage (the faux croc Victor bag is on my wish-list).

Morgane explains, 'Our fall season promises to be special, we have a new identity, a new bag collection to return to our roots and so many beautiful pieces with prints and pretty materials.'

And the good news is there's simply no rush, as Sézane L'Appartement London is open permanently, every day, all year round, at 233 Westbourne Grove. Très bonne nouvelle indeed.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.