Sex and the City: The lingerie

Cosabella signs deal to produce Sex and the City lingerie – just in time for the movie

You’ve got the DVDs, you’ve drunk your fair share of Cosmopolitans, you might even have squirreled enough away to afford your own Manolos and now, just in time for the release of Sex and the City: The Movie, you can wear your very own Sex and the City underwear.

Miami-based lingerie label Cosabella has signed a licensing agreement with HBO to produce two capsule Sex and the City underwear collections, which will retail under both the Cosabella label and feature Sex and the City branding.

Guido Campello, vice president of marketing and innovation, reveals: The first capsule collection will be in stores in April so we can build on the hype of the May 30 movie preview premier in the U.S. of Sex and the City.’

The second collection is due to go on sale in America later in the year when the DVD version of the film debutes.

Each collection will feature four groups of lingerie, named after the four characters: Carrie, Charlotte, Samantha and Miranda.

“The concept is ‘What kind of woman are you?'” Campello told Women’s Wear Daily.

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