Salvatore Ferragamo Is Taking You Back To The 70s… With Chris Hemsworth

The fashion house is heading to Hollywood for new movie, Rush, starring Chris Hemsworth, Olivia Wilde and Daniel Bruhl

Salvatore Ferragamo is the latest fashion house to hit the movies, designing the wardrobe for Daniel Brühl in Chris Hemworth’s upcoming movie, Rush.

Chris is playing British playboy racing driver James Hunt in the biopic, released in cinemas on 13 September, which tells the story of James’s rivalry with Austrian Niki Lauda, played by Daniel Brühl.

Set in 1976, at the pinnacle of Formula 1’s golden era, the movie is awash with bronze tans, fabulous hair and OTT costumes. We were pleasantly surprised to find out then, that the the costumes worn by Niki Lauda’s and his wife Marlene Lauda’s characters were designed by Salvatore Ferragamo.

Massimiliano Giornetti, creative director at the brand, explains: ‘I created Niki Lauda’s character’s wardrobe for the film with his most distinctive traits in mind, an extremely determined sportsman, obsessed with perfection, never leaving anything to chance, whether it be a strategic move or a stylistic detail. 

‘To reflect his strong and unyielding character, I chose exclusive fabrics, clean cuts and sharp forms for his clothes: from impeccably tailored fitted Prince of Wales jackets to short suede jackets with leather trim combined with denim. A stylish and subtly refined allure that is also the epitome of pure intrinsic elegance. All of which imbued with the unmistakeable fashion sense of the 1970s, which remains a source of highly modern inspiration.’

Get your heated rollers out, your hot pants on, and dust off your platforms – this is 70s fashion at it’s best!

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