Sadie Frost’s FrostFrench goes bust

Sadie Frost's fashion label FrostFrench goes into administration

Sadie Frost’s fashion label, FrostFrench, has gone into administration with debts of more than £3 million.

Despite a stellar new collection and the opening of a number of standalone FrostFrench boutiques around London, the company owes huge amounts of money to its creditors and has been forced to create a new firm, FrostFrench London Retail, to try and turn the business around.

‘Sadie and Jemima were both absolutely devastated when they realised the company was heading into administration,’ a source tells The Mirror.

‘They’ve put their heart and soul into FrostFrench for the past nine years so neither were prepared to go down without a fight.

‘As a result they have set up a new company to invest in the label – and to pay back some of the money they owe.’

However, it isn’t all bad news, with the brand promising to relaunch its transactional website next week and a spokesman insisting: ‘Sadie and Jemima are looking forward to returning to the creative and business helm of the label.’

WATCH OUR FASHION WEEK INTERVIEW WITH SADIE AND JEMIMA

SEE SADIE ON THE COVER OF MARIE CLAIRE

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