The fourth instalment of ethical fashion collection Key To Freedom lands in Topshop today...
The fourth installment of Key To Freedom, an ethical fashion initiative supported by The Duke and Duchess Of York and Topshop, goes on sale today. Featuring hand-made kimonos, scarves and make-up bags, the charity collection brings a whole new meaning to the term fashion fix.
100% of profits from the range will go to the Women’s Interlink Foundation, funding a fresh start, support and safe new homes for Bengali women who are victims of sex trafficking, domestic abuse and slavery.
The initiative enables girls to earn a living by teaching them craft skills, with the income from their fashion products going straight back to WIF, helping to build even better facilities for more women.
‘I am immensely proud that Key To Freedom has launched its fourth collection,’ HRH The Duke Of York tells us. ‘It gives me great pleasure to work with the Women’s Interlink Foundation on their important work supporting women in West Bengal, developing skills to allow them to become economically active.’
Founded in 2012 after the Duke, Duchess and Princess Eugenie visited India, The Prince Andrew Charitable Trust is now overseeing the long-term development of this community-focused business model, with supply chain support from high street giant Topshop.
‘One of the most important things is making dreams come true and I am so supportive of Aloka Mitra [founder of the Women’s Interlink Foundation] and her ladies for doing exactly this,’ Sarah, Duchess of York tells us. ‘The work they do brings dignity to their lives, and the impact of this project has had a profound effect on the ladies futures. I am very proud to be a part of Key To Freedom.’