You know a dress is going to be a winner when everyone’s talking about it before it’s even hit the shelves.
The dress in question is a pretty gingham number from none other than Primark, who are having a pretty good year so far judging by the success of that Beauty & The Beast coin purse.
It’s been creating a bit of a buzz ever since being previewed at the spring/summer press event, with many fashion editors and bloggers having featured it already (including yours truly in our Jan edition).
And we can see why. Gingham is a big trend this season, as are bell sleeves, so this dress is just what you need to update your spring wardrobe.
It’s not just the fashion industry that’s going crazy for it either. The bargain high-street store says they’ve had countless customers asking about it.
A spokesperson for Primark said, ‘Since we showcased this piece at our SS17 press event we’ve had an unprecedented amount of customer enquiries.’
It goes into stores the first week of April, and with a £15 price tag, it’s anyone’s guess as to how quickly it’ll sell out. Ready, steady…