While Fashion Week sets the tone for the industry, these days, there’s nothing like social media to determine what’s on and what’s on in the world of fashion.
And thanks to a new survey, we know exactly which fashion brands are the most popular on Twitter and Instagram right now.
Marketing platform Insightpool looked at various criteria such as being tagged by fashion influencers, audience engagement and the percentage of conversations on fashion and related keywords on both platforms.
The results? Well, you might be shocked to find out that, despite social high street hits like the Topshop polka dot blouse, designer brands made the top of the list.
Chanel and Louis Vuitton took the top two spots, no doubt thanks to their huge following and lust-worthy handbags.
American designer Christian Siriano came in at number three, a little more surprising as he has a relatively small following of 645k compared to Chanel’s 20.7m.
But it’s not all about luxury fashion, as more affordable brands such as H&M, Nike and Forever 21 made it to the top 10. Take a look at the full list below: