Plan dropped to ban size zero

London forced to end plans to ban size zero models

Plans to ban size zero models on London’s catwalk have been dropped, following a lack of support from the remaining fashion week cities.

An initiative was implemented which would see models having to gain doctor’s certificates to confirm their health, before they could walk in fashion shows.

The plans received strong government backing from then culture secretary Tessa Jowell, who expressed praise and support for the initiative,

However, the scheme has been dropped following the refusal from New York, Paris and Milan to follow London’s lead.

Representatives from the three cities claimed they feared models would boycott the shows if the health measures were enforced.

Steven Kolb, executive director of the New York council told The Times, ‘We looked at things like doctor?s certification and body mass index and decided that, for us, it wasn?t the appropriate recommendation. We felt it was wrong to force a girl to have a physical examination, especially because the signs of a problem aren?t always obvious.’

There were already rumblings of discontent amongst the modelling industry, which were exasperated by the announcement that models would have to pay between £250-£500 annually for the certificate.

The Times reports that Hilary Riva, chief executive of the British Fashion Council, will confirm that the scheme has been dropped today.

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