Off-White launches a more affordable line

The luxe streetwear label with a cult-like following has announced the release of a “more affordable” capsule collection.

Dubbed “For All,” the unisex line is available now from all its 11 Off-White stores around the world and features four graphic t-shirts and hoodies all with the brand’s signature graphic detailing.

The collection is much more budget-friendly with prices starting from $95 for a tee compared to its mainline t-shirts which typically retail from between $300 to $580.

“The price tier allows for a new customer to see themselves within the overall concept of the fashion label,” said the brand’s creative director Virgil Abloh in a press release.  ‘Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point,’ he added.

Abloh had previously collaborated with Nike, Warby Parker and this year sees the release of his highly anticipated collection with the Swedish furniture giant IKEA.

 

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