Nina Ricci unveils new handbag and campaign

At an exclusive event yesterday in London creative director Peter Copping launched the La Rue handbag and campaign

At an exclusive event in London yesterday, Nina Ricci’s artistic director Peter Copping launched the La Rue handbag and campaign.

The large style tote, which comes in a variety of materials including oversized grained calfskin in black and dark grape, was inspired by a doctor’s bag but has been reinterpreted to reflect a sophisticated and easygoing manner.

For the advertising campaign, British born Copping worked with illustrator Jo Ratcliffe to transform original photographs shot by Ines van Lamsweerde & Vinoodh Matadin into a series of striking artworks.

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In one of images the beautiful German model Kati Nescher is seen clutching an alligator version of the La Rue from which a colourful bloom of flowers is emerging.

Another image shows a flock of flying doves, the emblem of the Parisian fashion house.

The bag will be available from September at all Nina Ricci boutiques and from Harrods in London.

Form an orderly queue!

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