Nicole Farhi appoints Joanna Sykes as creative director

Former Aquascutum creative director Joanna Sykes will start her role at Nicole Farhi in September, debuting her AW/13 collection next February

Former Aquascutum creative director Joanna Sykes will start her role at Nicole Farhi in September, debuting her AW/13 collection next February.

Joanna Sykes left Aquascutum in early June after the heritage brand was placed in administration in April.

Joanna, who studied at Central St Martin’s and ran her own label ‘Sykes’ for over three years was described by Nicole Farhi as: ‘the perfect appointment for the company… Nicole Farhi has always been about timeless style and effortless elegance.

‘Jo understands these qualities and brings a fantastic eye for detail, as well as a great understanding of cut, proportion and fabrication.’

SEE NICOLE FARHI’S AW/12 COLLECTION

‘I am extremely excited at the prospect of joining Nicole Farhi,’ said Joanna Sykes. ‘It is an iconic, British brand with fantastic heritage and enormous potential. I can’t wait to get started!’

MORE FASHION NEWS

Reading now

Popular