Here’s what we have to say about the new millennial pink, thank you Ms Gomez

You'll either love it or hate it

I’ve had a rose tinted view of life lately, and it’s got nothing to do with my current state of mind and everything to do with millennial pink (and sure, my Meeyye pink lense glasses probably help).

For the past few months, and years tbh, it’s been virtually impossible to scroll through Insta, shopping on the high-street or flicking a mag, without seeing some shade of pink or other – and it’s not just fashion either, as Pinterest interior trends prove, people love bonbon shades in their home too.

Now don’t get me wrong, I love pink as much as the next person. I obsessively refreshed the M&S site so I could finally get my hands on that pink coat circa 2013, and I was Valentino’s biggest champion at PFW after I they sent models down the catwalk in bright shades of pink and red.

However, I’m all pinked-out (yeah, I’ve decided that’s a term), and I’m all for a new colour to take over, which has just happened, courtesy of Selena Gomez.

If you haven’t seen her new music video, Fetish ft. Gucci Mane, then do yourself a favour and watch it right now. I’m on view 143 and counting.

In it, Ms. Gomez navigates life in a selection of yellow dresses, from soft buttercup silk to neon embellished tulle and you know what? i’m bloody loving it.

There’s something about yellow that’s unashamedly cheerful. It says ‘look at me, I’m bright, I’m positive, and I’m not ashamed of it’, and let’s face it, we all need a bit of that in our lives.

Not so mellow yellow 🍋 @warehouseuk 📷: @thelondonchatter #warehousewornwell

A post shared by Katherine Ormerod (@katherine_ormerod) on

Now not to take credit away from Selena or anything, but she’s not the only one to have cottoned onto the new trend (Man Repeller calls it Gen-Z Yellow and I’m on board with that).

Less mellow yellow, more hyperactive bananas… 🍌 All smiles arriving at the @ganni show in Copenhagen captured by @tommyton 🌻 #GanniGirls

A post shared by Lucy Williams | Fashion Me Now (@lucywilliams02) on

Celebrities like Emma Stone and Millie Bobby Brown have backed the colour on the red carpet (Michelle Williams’ Vera Wang 2006 Oscars dress is still one of my favourite ever), while fashion influencers have slowly but surely started painting my Insta feed yellow.

At Fashion Week, the likes of Miu Miu, Fenti Puma, Versace and Valentino brought a pop of colour to the runway (Gigi even had yellow highlights in her hair).

And if you’re worried it won’t transition into Autumn/Winter, don’t fret. Yellow ankle boots, bold suits and pleated skirts all have a place in your winter wardrobe, it’s just about balancing them out with more muted shades.

So if you’re ready to take the plunge like I am, here are my top five picks to shop now:

yellow new millennial pink

Shop now: Shirt for £17.99 from H&M

yellow new millennial pink

Shop now: Flowy trousers for £9.99 from MANGO

yellow new millennial pink

Shop now: JOSEPH Todd cady turtleneck top for £295 from Net-A-Porter

yellow new millennial pink

Shop now: BROTHER VELLIES Burkina bow-embellished canvas slides for £225 from Net-A-Porter

yellow new millennial pink

Shop now: CHRISTOPHER KANE Printed crepe midi skirt for £995 from Net-A-Porter

Just remember, there’s no right or wrong here, any shade of yellow goes.

So go crazy.

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