NEW! Eco-fashion brand Issi launches in Selfridges

The environmentally-friendly company debuted its collection of bags and clutches in London yesterday

Who doesn’t love a feel-good buy? Let us introduce you to Issi: the art-eco-fashion company that’s just launched with its very first bag and accessories collection.

And its slogan? ‘Waste not, want it.’ This is true, sustainable style at its best.

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The debut range from Issi, is the result of a series of collaborations with award-winning artists – who accepted the challenge to create chic products from materials that would have otherwise gone to waste.

Issi Bag - Fashion News - Marie Claire

With renowned environmentalists Elvis & Kresse behind the scheme, the materials used include old fire hoses, recylced parachute silk and reclaimed leather.

Issi Bag - Fashion News - Marie Claire

With the initial drop featuring a mixture of bags, clutches, purses and wallets, the Issi eco-warriors are now planning on-going collaborations with their award-winning designers, to build on the striking art-meets-eco collection.

Issi Bag - Fashion News - Marie Claire

And the best part? 50% of all profits are donated to waste-related charities, with money from the fire hose pieces going specifically to the Fire Fighters’ Charity.

Bags start at £220, and are available from Selfridges in London, and online at issiworld.com.

CLICK HERE FOR ALL THE LATEST FASHION NEWS 

 

 

 

 

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