Marni to collaborate with H&M

Lust-have Italian label Marni is creating a new collection with high street favourites H&M, launching in 260 stores worldwide and online March 2012

Lust-have Italian label Marni is creating a new collection with high street favourites H&M, launching in 260 stores worldwide and online March 2012.

The collection for men and women features clothing and accessories including shoes, jewellery and scarves.

In a video showcasing one of the looks, the luxury’s brand creative director Consuelo Castiglioni said that collaborating with H&M has been an exciting challenge:

‘I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints,’ Castiglioni said.

‘I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.’

SEE MARNI’S S/S’12 COLLECTION HERE

The affordable range includes pleated skirts, cropped trousers and jacquard knits in fabrics ranging from silk to crisp cotton poplin, showcasing the brand’s signature prints and vivid bold colours.

Margareta van den Bosch, ‪H&M‬’s creative advisor, said: ‘We all love the collection here at ‪H&M‬ and we believe that our customers will too. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way.’

BROWSE THE MARIE CLAIRE STYLE SHOP HERE

The Marni collection is the latest designer collaboration for ‪H&M‬, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.

Earlier this month the Versace collaboration sold out in thirty minutes
http://www.youtube.com/watch?v=-97tKQFwuic
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