Another season, another architectural masterpiece.
Catwalk shows are notable for many reasons: the incredible collections they showcase, the starriest of models that walk down the runway and the well-dressed FROW guests. But Louis Vuitton’s next show, for its Cruise collection, will have an extra-special ingredient: a spectacular gallery in the Olympic city of Rio.
Nicolas Ghesquiere’s collection in the Brazilian city will precede the 2016 Olympics that are set to take place there in August, putting the city firmly in all areas of the international spotlight.
Admittedly, we’d never actually heard of the Niteroi Contemporary Art Museum, designed by legendary Modernist architect Oscar Niemeyer, but thanks to the Louis Vuitton Instagram account, we are assured it’s suitable fabulous. And it does strangely look like it was designed especially with directional Louis Vuitton collection in mind.
The museum, built in 1996 and now notable icon if the sea-front skyline, with its curvilinear shape and sweeping electric pink walkway, is just the latest in the brand’s architectural coups. Last Resort season, Vuitton staged its show inBob Hope’s John Lautner–designed house in Palm Springs, California, a similarly futurist-minded building. Its main season shows take place in the Foundation Louis Vuitton, a Frank Gehry–designed wonder of glass and steel.
Following the news that the usually Milan-based Gucci is to show their Cruise collection in the world famous Westminster Abbey no less, and Chanel is set for a move across the Atlantic to show its Cruise collection in Cuba come May, the competition for best show location is seriously hotting up.
We can only begin to imagine the wonderful packing lists being compiled for the immanent show. Get ready for some seriously enviable Insta feeds come May…