How Our Fashion Editor Got Her Shopping Fix In Florence, Plus Win £500 Shopping Vouchers

Our new favourite fashion store, Luisa Via Roma invited us to Florence last month to celebrate 10 Years Of Firenze4Ever, we obliged and even ended up shooting a mini fashion story with them.

Our new favourite fashion store, Luisa Via Roma invited us to Florence last month to celebrate 10 Years Of ‘Firenze4Ever’, we obliged and even ended up shooting a mini fashion story with them. Just how we roll, people!

‘Firenze4Ever’ is a huge event they put on twice a year to celebrate everything fabulous about the new season. 

The chance to see all the new spring summer collections, party with Clean Bandit and the Italian fash-pack plus enjoy the beautiful surroundings of Florence, we didn’t have to be asked twice, let’s just put it that way! 

For more than 80 years the iconic Italian store has stocked luxury designers like Lanvin and Valentino alongside new up-and coming-brands that you didn’t even know existed. The highly edited collection in store is enough to send you into overdrive of wanting.it.all. Hello, AMEX.

But fear not, you don’t have to fly all the way to Italy to shop the latest must-haves, with our ‘Style Lab’ fashion shoot in collaboration with Luisa Via Roma, our Fashion Editor Lucia Debieux chose her favourite pieces of the new summer collections. Lucia tells us, ‘I was really feeling the “Warrior Woman” trend that is coming through for SS15 and loved the idea of shooting white with touches of khaki. The trend really lends itself to partying the night away so we decided to shoot on the incredible rooftops of Florence as our backdrop. Choosing only three looks was hard, there was so much in Luisa Via Roma, I could have been there all day. Easily my new favourite shopping destination.’

See the shoot below and get ready to shop here. Enter our competition with Luisa Via Roma to win £500 worth of shopping vouchers here 

All new season, ready to buy on site now. We’ve got our name all over those Giuseppe Zanotti gladiators. Boom!

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