The model has designed an affordable line with a premium feel, to make it accessible for everyone.
On why she chose to work with the supermarket chain, Heidi commented, ‘Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do!’
Not many details have been revealed as the collection won’t be released until later on in the year, but we’ll update this as soon as we get pics.
Speaking about the new collaboration, Ryan McDonnell, Lidl UK’s Commercial Director added: ‘As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers. We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year.’