Harrods Teams Up With Dior For Store Takeover

Head to the famous Knightsbridge store this month for a walk in a Dior wonderland

Harrods has teamed up with Dior as part of a month-long store takeover kicking off this spring.

Opening this week and running for one month, the Dior installation will see the label takeover the famous Knightsbridge shop and feature nine separate pop-ups including an exhibition, counters selling exclusive products and a 50-seat cafe serving up scrumptious lobster club sandwiches and cupcakes.

The windows of the iconic department store will also get the Dior treatment and display London telephone and Queen’s guard booths with a twist, ‘showers’ of J’adore perfume bottles, and the shop’s teddy bear mascots dressed in pieces from the label.

Once inside, there’s lots to see including 40 miniature couture dresses and works by young British artists interpreting the famous Lady Dior handbag (of which Jennifer Lawrence is currently the face), as well as celebrity gowns worn by the likes of silver screen legends Elizabeth Taylor, Audrey Hepburn and current Dior muse Charlize Theron.

CATWALK PICS: DIOR A/W 2013

Marigay McKee, chief merchant at Harrods, told WWD: ‘Dedicated events such as this provide an exciting opportunity to highlight one brand throughout the store in a significant way. Desirable aspirational luxury is here to stay and dream investments are on most people’s wish lists.’

Dior’s president and CEO Sidney Toledano will host an event at Harrods on Thursday night to kick things off, with the installation opening to the public on Saturday and running until 14th April.

Harrods and Dior have a long history spanning 60 years. Dior London was one of the first subsidiaries created by the label’s founder and designer and in 1953 he staged a fashion show at the department store and inaugurated the Harrods Fashion Theatre.

Head down to Harrods from Saturday to take a look at the Dior wonderland for yourself.

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