Harper Beckham is now a trademark
Next step: taking over the world
Next step: taking over the world
In the latest move to expand Brand Beckham (yep, that’s a thing), Victoria Beckham has trademarked Harper Beckham’s name.
The five-year old’s name could now be used on a range of branded products including toys, make-up and fashion.
Now we know what you’re thinking, and don’t worry, VB isn’t expecting Harper to show her debut collection at the next New York Fashion Week - she is only five after all.
This is merely so she has protection if and when she starts her own business - talk about forward planning.
Harper’s name has also been registered in the entertainment industry, in case she follows in Posh’s footsteps and becomes a singer. Spice Girls 2.0 anyone?
Now that she’s signed up to the UK’s Intellectual Property Office, the whole Beckham family is officially a brand.
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David registered his name in 2000, VB in 2002 and all three boys, Brooklyn, Romeo and Cruz, are trademarked too.
While we’re not sure what’s in store for the boys, we can imagine Harper creating a very cool clothing lines for kids, and modelling it of course.
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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