David Beckham strips down to just his pants to welcome tourists to the UK

Images of David Beckham wearing nothing but his H&M underwear line have been projected onto the White Cliffs of Dover

As if we hadn’t already had our David Beckham fix this week with his suave appearance in the Olympic Games opening ceremony and cheering on Team GB at a succession of London 2012 events, H&M have gone and projected his image onto the White Cliffs of Dover in nothing but his pants. Thanks H&M!

The cheeky pictures lit up the famous British landmark last night with ferrygoers travelling across the channel from France getting an eyefull of Becks wearing pieces from his David Beckham Bodywear spring collection, which launched in H&M stores earlier this year.

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Three illuminated images of the football star – in different pairs of white underwear – were projected onto the cliffs to welcome tourists arriving in Great Britain from the channel.

Unfortunately, the projection isn’t a permanent feature and was a one-off last night. Boo! Hiss!

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