H&M Launched Its First Wedding Dress: The Price Will Shock You

The high street store debuted a vintage-inspired wedding dress - that can be yours for less than the price of dinner for two

H&M wedding dress
H&M wedding dress
(Image credit: H&M)

The high street store debuted a vintage-inspired wedding dress - that can be yours for less than the price of dinner for two

We never thought we'd consider buying a wedding dress for less than £100. Actually, we never thought it would be possible to buy a wedding dress that affordable.

But H&M's new wedding dress changes everything.

The high street brand revealed its very first venture into bridal fashion this week, and you won't believe the price of the wedding dress.The glamorous, 1930s style dress can be yours for the price of £59.99.

The H&M wedding dress will be available in stores from the end of March - perfect for all you spring brides.

With its gathered waist and elegant embellishment on the neckline, the dress is certainly pretty. We think it could be perfect for a more low-key ceremony - especially for a bride on a budget.

But we want to know what you think. Would you consider wearing a dress from H&M for your big day - or is your heart set on a designer wedding dress?

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Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK.