Gucci is making our sci-fi dreams come true

If you love Star Trek and high fashion, this is for you

Every now and then, a fashion campaign comes along that’s so amazing it blows your mind a little, and Gucci’s latest ad is one of them, because it simultaneously satisfies our inner geeks and fashion lovers.

The video announces the arrival from outer space (of course) of Gucci’s Autumn/Winter 2017 collection, and it was, as you might have guessed, inspired by Star Trek.

TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

As Gucci put it, ‘this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away.’

Dreamed up by Creative Director Alessandro Michele, the campaign was inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek, and directed by Christopher Simmonds and Glen Luchford.

In it, models interact with extra-terrestrial creatures and dinosaurs on Earth, and are beamed up to psychedelic outer space landscapes and face giant cats (a not to one of Gucci’s favourite prints) in spaceships. As you do.

As for the fashion? It’s as decadent as it was on the catwalks – think embellishments, floral brocade and snake prints in luxe satin and velvet fabrics.

In other words: out of this world (#sorrynotsorry).

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