Fresh Fashion Talent

As part of our Lenor Fresh Talent series, we've been on the lookout for up-and-coming fashion designers. This month we meet Jennifer Morris...

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With a Master’s degree in her back pocket and a year’s life experience in Australia, Jennifer was discovered by London Fashion Week’s younger designer arm, the Vauxhall Fashion Scout, and she has exhibited to the fashion pack for the past two seasons.

What makes her work so unique is her use of an embroidery process called ‘tufting’. ‘I first used tufting at the London College of Fashion – a machine punched threads through fabric to give a carpet-like effect. It was problematic for many reasons, so I took the concept to an Indian embroidery company and they came up with a technique whereby threads are knotted to fabric in individual ‘tufts’ to create a pile. The result is a wonderfully soft, textural effect.’

Her other design loves are embellishments, fabric dying, and screen and digital printing. The finish with Jennifer is always exquisite. Working in soft, feminine shapes, she captures the art of simple designs, complemented with intricate detailing.

As part of the Lenor Fresh Talent showcase, Jennifer produced a design inspired by one of the fragrances from Lenor’s range of fabric softeners – Citrus & Spice. Scroll through the pictures below to see Jennifer’s illustration and influences.

Illustration
This illustration inspired by Lenor’s Citrus & Spice embodies all the sights and smells of exotic and faraway cultures.

Indian market stall
I often reference exotic cultures in my work, so my starting point was images of Indian spice markets, with bowls of multi-coloured powders piled high.

Saris
I love the way they drape across the body and of course, the embellishments too. I took the bright market colours and added bejewelled cuffs to replicate bracelets piled high. I use tufting on the shoulders, to make the design my own.

Postcard
My parents sent me this postcard last year. It is right next to my computer and it never fails to make me smile.

Shoes
I really love chunky suede heels. I am really drawn to textured, tactile products. Suede appeals to me so much, despite it being a nightmare to keep clean!

See our ‘Get the Look’ gallery inspired by Jennifer’s design.

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