French fantasy lingerie comes to London!

French lingerie label Fifi Chachnil has opened its first boutique outside of Paris...

Underwear fanatics rejoice! French lingerie label Fifi Chachnil has just opened its first boutique outside of Paris, stocked to the brim with gorgeous underwear to treat yourself with.

Our favourite is the playful Marquise de Chabrillant collection – or ‘story’ as Fifi likes to call it – with briefs from £63 and bra from £110 – pictured here. It also features a suspender belt, waspie, a mini jupon, negligee and bigger briefs with cute frills!

Located in Knightsbridge, the store stocks the full lingerie collection as well as the Fifi Chachnil fragrance. On her move across the Channel Fifi says: ‘The London girls are daring in their style of dressing, they don’t hesitate, they have audacity and sense of humour, they are excessive but with delicacy.’ Just like the amazing collection we think!

After distributing exclusively to Agent Provocateur for 14 years, the label is now also available within high-end department stores throughout the UK.



Fifi Chachnil, 48 Beauchamp Place, SW3. The boutique is open Monday to Saturday, 10.30am to 6.30pm. Call 0207 225 2226.

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