French Connection launches on You Tube

Fashion TV meets online shopping for a brand new interactive experience

This week, French Connection introduces YouTique – the world’s first YouTube Boutique.

While traditionally most of us click onto YouTube to view funny clips, music videos or to replay our favourite interviews, now you can also get our daily fashion fix.

Can’t decide what to wear for that all important first date or need to update your work wardrobe? Well, this interactive video-shop is designed to help solve fashion dilemmas and provide the perfect look for special occasions.

TV presenter and The City star, Louise Roe, is on hand to help the viewer choose an outfit. She recommends the best bits from French Connection while giving tips on how best to accessorise – much like our very own personal shopper! And what’s better – we can buy the outfit then and there.

French Connection lauches YouTube boutique - YouTique, fashion news, Louise Roe, Marie Claire

‘Online shopping has lacked fun’, says Will Woodhams, Director of Marketing at French Connection. ‘When you use YouTique you feel like you are actually shopping with Louise, plus it’s so simple to create looks and buy.’

Check out www.youtube.com/frenchconnection

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