Is Fifth Label The New Zara?

Fifth Label, the must-have Aussie label, hits Asos this weekend - and promises to be the UK's new Zara...

You might not have heard of Fifth Label yet, but we promise it will soon become a regular star in your new season wardrobe. Australia’s answer to Zara, Fifth Label mixes wearable street style pieces with the shape and structure of catwalk designs – much like our favourite Spanish high street store.

Fifth label is set to launch exclusively on asos.com this weekend with their debut Runaway collection. We predict a stampede and an early sell out as the brand aims to offer something other brands don’t: Effortless style at affordable prices. The collection features classic capsule pieces and must-have basics like breton stripes and sporty separates, this season’s must have trends (Hawaiian tropical prints – hello holiday) and practical, relaxed shapes that are totally wearable.

Head designer, Amy Hicks (formerly co-designer of Australia’s other best-kept secret, Finders Keepers) wanted to create an innovative and stylish label with prices that rival other brands. You’ll find the price tags range from £21 to £81, which is a total bargain compared to the rising prices of other high street stores, where you will easily drop £100 on two items.

If you can’t wait for the weekend, start your wish list today with a preview of the collection at asos.com. We’re coveting the Raise The Bar Bomber Jacket to wear now with shorts and with pencil skirts when the temperature, and the High Life Top in Tropical Print to team with clashing prints and sportsluxe separates. What will you choose?

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