Emporio Armani reveals EA7 advertising campaign

The branch of the luxe brand dedicated to sport and performance unveils 'The Sense of Being' ad campaign

The branch of Emporio Armani dedicated to sport and performance clothing has unveiled ‘The Sense of Being’ ad campaign.

Starring athletes from all over the world, including UK middle distance runner Emily Pidgeon and BMX racing cyclist Liam Phillips, the campaign captures the sports stars in iconic black and white shots alongside motivational messages.

Set to showcase the stars as ‘men and women first, athletes second,’ the campaign captures them in action as they take on ‘an all-encompassing professional and personal challenge.’

EA7 Emporio Armani is the sponsor and official outfitter of the Italian Team that will be participating in The London 2012 Olympic and Paralympic Games.

The collection, which includes running shorts, T-shirts and swimwear, as well as accessories, has Emporio Armani’s signature luxe touch.

It definitely puts our scruffy gym kit to shame!

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