Emporio Armani first fashion brand to partner with Spotify

The luxe brand has teamed with the digital music service to create their own branded playlist

The luxe brand has teamed with the digital music service to create their own branded playlist

The playlist that features 40 songs by 40 different artists can be found at #EmporioArmaniLive

Users of spotify can subscribe to the Emporio Armani account and stream the tracks for free.

Artists include The Drums, Cat Power and British exports Hot Chip and Bloc Party.

In addition last night Emporio Armani threw a party to celebrate the opening of their Madison Avenue flagship store IN New York, where many of the artists on the playlist performed including The Drums, Ladyhawke and Skylar Grey.

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